Maintenance Is the Cost of Staying Trustworthy
A website is not a one-time asset. Security patches, uptime monitoring, performance checks, and content updates all protect your conversions and brand trust.
What You Should Automate
Automate backups, uptime alerts, dependency scanning, and basic performance monitoring. This removes human error and catches issues before customers do.
What Still Needs a Human
Design tweaks, landing page improvements, new sections, SEO refinements, and conversion experiments need strategy and execution—not just tooling.
The Real Risk: Downtime and Slowdowns
If checkout breaks or your site gets slow, your traffic becomes wasted spend. Maintenance is cheaper than recovery.
Our Rule of Thumb
If your website drives leads or revenue, budget for ongoing improvements monthly. The goal isn’t just “keeping it alive”—it’s keeping it competitive.